In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

An XML sitemap helps Google crawl a site, understand its structure, and discover more pages. For years Google has asserted XML sitemaps in Search Console don’t directly help rankings, but in my ...

Google confirms that automatically setting current dates in XML sitemaps provides no ranking benefit. Sitemap dates should only be updated when actual content changes. Google can easily identify and ...